When I started my solopreneurship a few years ago, my goal was to take the skills and experiences I’ve garnered from a successful and diverse marketing career, and use those skills to solve my clients problems.
The pause from corporate marketing responsibilities also gave me a chance to learn new ways of marketing that have appeared in the last decade and discover fresh thinking from marketing luminaries through internet publishing and social media.
I’ve so enjoyed the flexibility and variety from my own marketing consulting practice that I said that I’d never go back to full-time work, unless…the perfect opportunity came my way. My husband challenged me as to what that opportunity would be. I said I didn’t know and couldn’t even envision what it might be or whether it would ever come along.
Beginning yesterday, I’m working with a start-up in the natural foods industry as employee #4. Fortunately (for me and the company) I recommended a trusted, former colleague as employee #5, which will make this experience a bit easier.
Those of you who have taken a business idea from initial concept to the customer will know how daunting this task this will be. To start with no infrastructure, no momentum and no product awareness takes every bit of experience, skills, smarts and brute strength that a start-up team can muster.
Having been in this situation before, I know that I won’t be able to maintain many of my personal nor my own business activities. My decision to moth-ball Sage Advice Marketing Consulting was a difficult one, but a step I need to take to maintain my sanity. This includes putting my blog on hold.
As my brother once said about our family “we are writers.” My early career was so busy that I never got around to publishing as much as I had hoped. With the advent of blogging, I’ve enjoyed using this space to have “a conversation about strategic marketing & brand equity with an occasional dose of random thoughts,” as I tagged my Fertile Ground posts.
I’ve become a better writer and an even better editor, over the last two years of blogging. My husband kept telling me to quit because he believed I never got clients as a result of writing about marketing. I didn’t. My intention was to have an outlet for putting ideas down in written form, while maintaining some work discipline. The result was successfully publishing twice a week since March 9, 2010, missing only two postings: one that was my fault, one that was a technical glitch.
Rain, shine or vacations, I’ve kept my own promise to stick with the publishing regimen. The silver-lining of “writer’s-block” moments led me to great blogs like Copyblogger, The Art of Non-Conformity, Tim Berry and Seth Godin, among others, for marketing and writing inspiration.
Even though I know it’s vital to put my business in a passive state, I won’t be removing my website from the internet.
Because my motto has been “never say never.” I may be back at this cyber address, having a conversation with you again in the future. You never know…