The definition of a business in not a product. The definition of a business is a customer who is willing to give you money for something you have. And the only reason that customer is going to give you money is because you solved some problem or offered them something that they don’t already have.
— Steve Demos,
Founder of Silk Soymilk (WhiteWave), GoodBelly Probiotic Fruit Drink (NextFoods), and my former boss!