Being Gracious Doesn’t Make You a Business Wimp

A couple weeks ago I had coffee with a woman with a very successful social media business.  I was hoping to pick up some pointers on expanding my new media knowledge; but instead, I got a great lesson in business etiquette. 

Deb Krier, whose business name is The SociaLight, told me that she responds to every comment on her blog, Facebook and twitter account–and does so in a timely fashion.  Her belief is that if someone took the time to send her a comment, then she should be gracious and respond. 

Further, she thinks that this is the essence of social media–since engagement is a two-way conversation, not a monologue.  Deb defends this commitment of time in answering all “engagees” as a great way to network and build her business. 

I admitted that I learned over the years to postpone all interruptions in my “real” workday, deferring random conversation to a better time; then sometimes I don’t always get back to someone who has reached out to me because the conversation seems stale.  In re-thinking this, I had to admit that I get peeved if someone doesn’t acknowledge my comment within a reasonable time, and that I should at least send a message that I received the note that I’ll get back to the person later. 

This extreme graciousness no longer seems interruptive or wimpy, but respectful. 

What are your strategies for acknowledging and being respectful of people who want to engage with you when it just isn’t good timing for your schedule?

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    2 Comments

    1. Posted January 5, 2011 at 8:42 am | Permalink

      Wow! Thanks for the shout-out! Acknowledging comments really is a simple thing that means so much. We may not always “notice” when we’re acknowledged, but we almost always notice when we’re ignored. Using social media successfully is all about building relationships and that can often start with a simple “Thanks for taking the time to read my blog.”

    2. Posted January 5, 2011 at 5:09 pm | Permalink

      Deb, Thanks for showing me that being gracious is a sign of strength–in business as well as one’s personal life. I can understand why your social media strategizing and training is yielding great results for clients!

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