Sage Marketing Quote

This year’s Super Bowl ad insanity should be a reminder to us that great creative can be an absolute curse on brands. Brands don’t need creative ideas; brands need business propositions that are better, smarter, more useful, relevant and ultimately more valuable than those of the competition.

–Jonathan Salem Baskin

Advertising Age, 2/7/11

Be Sociable, Share!
    This entry was posted in Sage Marketing Quote and tagged , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

    Post a Comment

    Your email is never published nor shared. Required fields are marked *

    *
    *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>