Sage Marketing Quote

Unless you’re Paris Hilton, no video is guaranteed to go viral.  A guide for creating a successful viral campaign is as effective as a tutorial on how to win the lottery.  OK, you’ll learn the basics like ‘you don’t win if you don’t play,’ but that’s about it. Viral work is, for the most part, unpredictable.

–Christian Haas,  Goodby, Silverstein & Partners

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