Sage Marketing Quote

The biggest myth in marketing is the idea of meeting expectations.  There is no such thing as meeting expectations.  You either exceed them or you fall short. In a world where 60-80% of customers describe themselves as satisfied or very satisfied before going on to defect to other brands, merely “meeting expectations” is no longer an option.

–Stan Phelps

author of the new book “What’s Your Purple Goldfish?”

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    One Comment

    1. Posted February 17, 2017 at 7:32 am | Permalink

      great issues altogether, you simply won a new reader.
      What might you suggest about your post that you just made some days
      ago? Any sure?

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