When I started my solopreneurship a few years ago, my goal was to take the skills and experiences I’ve garnered from a successful and diverse marketing career, and use those skills to solve my clients problems. The pause from corporate marketing responsibilities also gave me a chance to learn new ways of marketing that [...]
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. –Guy Kawaski Forner Chief Evangelist, Apple and Co-Founder, Alltop.com Share This
An article by Tony Schwartz in the “Harvard Business Review” Daily Alert last week titled “Reward Value, Not Face Time” struck a cord with me about the “how” of working these days. When the recession forced cost cuts, lots of companies allowed staffers to work from home offices. Part of this was to allow individual [...]
Before you create any more “great content,” figure out how you are going to market it first. –Joe Pulizzi and Newt Barrett, authors “Get Content Get Customers” Share This
This weekend I attended a conference that I’ve attended for 10 out of the 12 years that it’s been held. Part of its attraction is the high quality of instruction from experts brought in from all over the world; part is strictly social. Yet, this small conference that started with about 50 people has [...]
Think about what a user is going to type. –Matt Cutts, Google Share This
How is your business or category structured? Is management in charge of goals and strategy, operations in charge of products, sales in charge of distribution and marketing on the back end–responsible for selling the brand to consumers based on all the decisions made by other departments? I was talking with someone in an industry that [...]
More contact means more sharing of information, gossiping, exchanging, engaging–in short, more word-of-mouth. –Gary Vaynerchuk author, The Thank You Economy Share This
This headline was one of the quotes in a new book I’ve been reading called: “Climate Capitalism,” by L.Hunter Lovins and Boyd Cohen. The read is alternately terrifying in its predictions and hopeful that efficiency, renewable energy and other new clean-tech innovations can save not only the planet–but our economic system in the process. On [...]
Give them quality. That’s the best kind of advertising. –Milton Hershey Founder, The Hershey Chocolate Company Share This