Category Archives: Advertising

The Most Powerful Marketing Words for Your Business

“The difference between the almost right word and the right word is really a large matter–it’s the difference between the lightning bug and the lightning.”   –Mark Twain You know how difficult it is to find exactly the right terminology. Even Mark Twain knew over a century ago that  just the right words make all […]

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What Prince Can Teach Us About the New Advertising World

The 4/25/11 issue of Advertising Age, “The Agency Issue,” has several articles about why “Agency” has become a dirty word.  The lead article claims that the phrase “We’re not an ad agency,” with quotation marks, gets 16,500 results on Google.  What a dichotomy.  While “Mad Men” is all the rage, there are a lot of former […]

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