Category Archives: planning

Year In Review–Themes vs To Dos

If you haven’t read Chris Gillebeau’s ‘The Art of Non-Conformity” blog, look at a few of his posts and see if each one doesn’t cause you to pause and think about your life in a different light.  As I was reading his latest post, I decided to do my own year-end review and make it […]

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Silver Bullet Marketing

  The Phrase Finder website defines “silver bullet” as “an action which cuts  through complexity and provides an immediate solution to a problem. The allusion is to a miraculous fix, otherwise portrayed as waving a magic wand.” Throughout my marketing career, I’ve heard bosses, clients and colleagues reference their wish for a marketing plan that […]

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Sage Marketing Advice

 The greatest enemy of a good plan is the dream of a perfect plan. –Carl von Clausewitz

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Chaos is Expensive

It’s planning time for most of us.  This is the time of year when we all either plan our business or rationalize that we don’t need a plan.  One of the smartest business planners that I’ve encountered on the internet is Tim Berry.  His 9/28/10 post on his site: Bplan.comdealt with the issue of focusing on the business planning […]

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