Tag Archives: advertising

Sage Marketing Quote

Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.  – John O’Toole

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Sage Marketing Quote

Many a small thing has been made large by the right kind of advertising. –Mark Twain

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Sage Marketing Quote

Nobody counts the number of ads you run; they just remember the impression you make. –Bill Bernbach

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Sage Marketing Quote

Many a small thing has been made large by the right kind of advertising. –Mark Twain

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“Save Forever”

A few years ago when I was clearing out my father’s business office, I came across a file folder marked “Save Forever.”  Thinking that there were important family records, a list of what was in the safety deposit box, passwords to accounts, or other treasures, I eagerly opened the folder.  Inside were print  examples of fabulous […]

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Ditch the Resume

With graduation season upon us, I’ve been trying to provide advice to a newly-minted MBA on preparing her resume in order to find a position in the natural products industry.  Then, while reading Seth Godin’s new book “Linchpin,” I realized that I had it all wrong.   In one of his many thought-provoking points, Godin says: […]

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Sage Marketing Quotes

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.  —David Ogilvy Founder Ogilvy & Mather, considered “The Father of Advertising”

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Sorry, Charlie…the new media isn’t broadcast

Broadcast media was very effective in the days when products that had a mass appeal could afford to run commercials designed to reach large audience segments.  It certainly helped that there were limited numbers of TV channels, only local newspapers and limited-wattage radio stations.  As a culture, we shared stories at work the day after […]

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