Tag Archives: Apple

Sage Marketing Quote

You can’t just ask customers what they want and then try to give that to them.  By the time you get it built, they’ll want something new. –Steve Jobs

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See the World Through Your Customers’ Eyes

As I read more and more Top 10 year-end lists, I realize that many of the business hits and misses center around a company’s willingness to see the world as their customers see it.   The Good:   Apple knows that every new product they launch has to delight and exceed their loyalists’ expectations.  The Bad:   Gap […]

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Will Apple Put Its Logo on Grilled Cheese?

What does Apple due to reinforce its brand franchise with loyal users? Starting with product differentiation and ending with brand personality, this company does marketing and drand the right way.

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