Tag Archives: best in class

Who Defines “the Best” Product?

Over the weekend, I stopped at a new Farmer’s Market booth selling old-style European pastries.¬† The uncut coffeecake was so interesting that I asked the women in the booth to describe the ingredients and how she made this delicacy. After a long list of mouth-watering ingredients and scratch-baking techniques, she highlighted the fact that she […]

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