Tag Archives: brand evangelists

A Dog that Stays on the Porch Finds no Bones

I found this proverb while I was thinking about business planning, and it reminded me that I too, need to get off the porch and try new things for my business.  While it does happen, sitting on a porch waiting for new business to be delivered, wrapped in a bow, is not a sound business or marketing […]

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Turn Buyers into Brand Evangelists with New Media

“Build it and they will come” is wishful thinking…not a reliable marketing strategy.  When not enough people know about your product, no amount of innovation can lift your sell-through.  So how are savvy brands surviving the toughest economy in decades?  Simple: they know how to turn one-time buyers into long-term brand evangelists. The Web doesn’t […]

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