Tag Archives: brand image

Who Defines “the Best” Product?

Over the weekend, I stopped at a new Farmer’s Market booth selling old-style European pastries.  The uncut coffeecake was so interesting that I asked the women in the booth to describe the ingredients and how she made this delicacy. After a long list of mouth-watering ingredients and scratch-baking techniques, she highlighted the fact that she […]

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Pirate or Generic Brand?

Brand.  It’s a loaded word.  It means lots of different things to different people.  My short definition of brand is the personality of a product.  But a brand identity is in the eye of the beholder.  It’s what the customer thinks about your products that constitutes your brand image. I was reminded of this watching a movie the other […]

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