Tag Archives: brand perception

Sage Marketing Quote

What you do tells me more about who you are than what you say. —“Creating Brand Loyalty,”  Richard D. Czerniawski & Michael W. Maloney AMA Publication, 1999

Posted in Sage Marketing Quote | Also tagged , , | Leave a comment

The Brand is in the Details

Details are important, but have you discovered how important they are to your brand identity? Previously I worked for a start-up whose founder thought that he knew the target audience and what their perception was of our brand.  Being in charge of marketing, it occurred to me that the founder and entire team needed a wake-up call to realize […]

Posted in brand | Also tagged , , , , | 3 Comments