Tag Archives: brand positioning

Sage Marketing Quote

The Marketers’ Toolbox: Brand Positioning Prioritize a (single) key target group Identify a (killer) insight into them Develop a single-minded proposition –Tim Kaner, The Value Engineers Blog 11/1/11

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Differentiation AND Relevance Maximize Brand Value

A while ago, I wrote a post about the necessity of a product or service being Cheaper, Better or Different, in order to be a successful brand: http://bit.ly/dVppWy By occupying one of these three points on a positioning triangle, the best-of-class brands occupy a different reason for being in a consumer’s mind.  WalMart is an […]

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Cheaper, Better, Different

Last year I did an in-depth marketing analysis for a brand that was part of a portfolio of product lines.  As I got into the data dig, it was clear that the usual culprits: pricing, distribution and promotion were not at fault.  Instead, it was a combination of product and positioning that were causing this brand […]

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Sage Marketing Quote

What you do tells me more about who you are than what you say. —“Creating Brand Loyalty,”  Richard D. Czerniawski & Michael W. Maloney AMA Publication, 1999

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