Tag Archives: brand value

Can Marketing Save Your Business in the Lingering Recession?

This past weekend I was in Taos, NM, a small town (6,000 people) known for its cultural, historical, art and outdoor attractions.  The local newspaper just published its annual list:  Best of Taos 2011.  This year was particularly poingnant in that several of the businesses that won the top awards were going out of business, or had already […]

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“Conspicuous Conservation”

Perusing the Sunday paper, I found an article in Parade magazine by Lee Eisenberg titled “Your Money or Your Life.”  The article adds food for thought to the topic of how our economic crisis and lingering non-recovery may have changed the way consumers shop and how their definitions of value are different than they were just a couple years […]

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