Tag Archives: brand

Sage Marketing Quote

You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it? –Noel Peebles

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Sage Marketing Quote

 One of my grand theories is that, fundamentally, there’s only one source of innovation, and that’s pissed off people. –Tom Peters Management consultant and author of “In Search of Excellence”

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“Conspicuous Conservation”

Perusing the Sunday paper, I found an article in Parade magazine by Lee Eisenberg titled “Your Money or Your Life.”  The article adds food for thought to the topic of how our economic crisis and lingering non-recovery may have changed the way consumers shop and how their definitions of value are different than they were just a couple years […]

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If You Can’t Say Anything Nice…

Recently, a former colleague told me that his company was launching a new product line, and it was in direct competition with our former brand.  He wondered how much he should say about the things the former company had done to the brand to diminish it’s authenticity. My counsel was that he should build his own brand, and leave the negative […]

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“Save Forever”

A few years ago when I was clearing out my father’s business office, I came across a file folder marked “Save Forever.”  Thinking that there were important family records, a list of what was in the safety deposit box, passwords to accounts, or other treasures, I eagerly opened the folder.  Inside were print  examples of fabulous […]

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Pirate or Generic Brand?

Brand.  It’s a loaded word.  It means lots of different things to different people.  My short definition of brand is the personality of a product.  But a brand identity is in the eye of the beholder.  It’s what the customer thinks about your products that constitutes your brand image. I was reminded of this watching a movie the other […]

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Turn Buyers into Brand Evangelists with New Media

“Build it and they will come” is wishful thinking…not a reliable marketing strategy.  When not enough people know about your product, no amount of innovation can lift your sell-through.  So how are savvy brands surviving the toughest economy in decades?  Simple: they know how to turn one-time buyers into long-term brand evangelists. The Web doesn’t […]

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Sage Marketing Quote

Branding happens whether you want it to or not. You can only decide to attempt to influence it. –Chris Kieff Post from twitter #brandchat discussion 6/16/10

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What You Don’t Say…

Sometimes what you don’t say is more important that what you do say.  In his insightful blog post this week, Seth Godin describes the story of a vegan ice cream store in NYC that couldn’t afford the extra words to post “vegan” on their sign.  It turned out to be a fortuitous accident since the […]

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Sage Marketing Quote

Brainstorming is the art of letting the imagination run wild, and then harvesting the wild flowers. –Marlene E. Hunter

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