Tag Archives: branding

What Color is Your Brand?

We all know that colors have strong emotional and perceptual connotations.  When we want to be seen as a strong player in a meeting, we wear red–or at least, if we’re female, we wear red!  If we want a good night’s sleep, we paint our bedroom a cool color like sky blue or sage green. […]

Posted in brand | Also tagged , , | Leave a comment

The Brand is in the Details

Details are important, but have you discovered how important they are to your brand identity? Previously I worked for a start-up whose founder thought that he knew the target audience and what their perception was of our brand.  Being in charge of marketing, it occurred to me that the founder and entire team needed a wake-up call to realize […]

Posted in brand | Also tagged , , , , | 3 Comments

Sage Marketing Quote

Using “power copy” is the key to an effective digital communication.  If your readers don’t relate your words with your brand, you don’t stand a chance.”  –Jeanniey Mullen

Posted in Sage Marketing Quote | Also tagged , , , , | Leave a comment

Are crickets chirping on your company blog?

Every week my husband groans and asks why I have to keep writing my business blog: Fertile Ground.  He views the exercise as an albatross around my neck, since I’m a small business owner who can’t share the  writing responsibilities with anyone else.  I see it differently—and so does Mark Schaefer who wrote an excellent piece this week on his […]

Posted in brand, communication | Also tagged , , , | Leave a comment

Who Defines “the Best” Product?

Over the weekend, I stopped at a new Farmer’s Market booth selling old-style European pastries.  The uncut coffeecake was so interesting that I asked the women in the booth to describe the ingredients and how she made this delicacy. After a long list of mouth-watering ingredients and scratch-baking techniques, she highlighted the fact that she […]

Posted in brand | Also tagged , , , , , | Leave a comment

Sage Marketing Quote

You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it? –Noel Peebles

Posted in Sage Marketing Quote | Also tagged , , , , , | Leave a comment

“Conspicuous Conservation”

Perusing the Sunday paper, I found an article in Parade magazine by Lee Eisenberg titled “Your Money or Your Life.”  The article adds food for thought to the topic of how our economic crisis and lingering non-recovery may have changed the way consumers shop and how their definitions of value are different than they were just a couple years […]

Posted in brand | Also tagged , , , , , , , , , , , , , | 1 Comment

Pirate or Generic Brand?

Brand.  It’s a loaded word.  It means lots of different things to different people.  My short definition of brand is the personality of a product.  But a brand identity is in the eye of the beholder.  It’s what the customer thinks about your products that constitutes your brand image. I was reminded of this watching a movie the other […]

Posted in brand | Also tagged , , , , , , , | Leave a comment

Sage Marketing Quote

Branding happens whether you want it to or not. You can only decide to attempt to influence it. –Chris Kieff Post from twitter #brandchat discussion 6/16/10

Posted in Sage Marketing Quote | Also tagged , , , | Leave a comment

Sage Marketing Quote

Brainstorming is the art of letting the imagination run wild, and then harvesting the wild flowers. –Marlene E. Hunter

Posted in Sage Marketing Quote | Also tagged , , , , , , , | Leave a comment