Tag Archives: broadcast media

“Save Forever”

A few years ago when I was clearing out my father’s business office, I came across a file folder marked “Save Forever.”  Thinking that there were important family records, a list of what was in the safety deposit box, passwords to accounts, or other treasures, I eagerly opened the folder.  Inside were print  examples of fabulous […]

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Sorry, Charlie…the new media isn’t broadcast

Broadcast media was very effective in the days when products that had a mass appeal could afford to run commercials designed to reach large audience segments.  It certainly helped that there were limited numbers of TV channels, only local newspapers and limited-wattage radio stations.  As a culture, we shared stories at work the day after […]

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