This headline was one of the quotes in a new book I’ve been reading called: “Climate Capitalism,” by L.Hunter Lovins and Boyd Cohen. The read is alternately terrifying in its predictions and hopeful that efficiency, renewable energy and other new clean-tech innovations can save not only the planet–but our economic system in the process. On […]
Tag Archives: change
A Dog that Stays on the Porch Finds no Bones
I found this proverb while I was thinking about business planning, and it reminded me that I too, need to get off the porch and try new things for my business. While it does happen, sitting on a porch waiting for new business to be delivered, wrapped in a bow, is not a sound business or marketing […]
Posted in Change Management Also tagged brand, brand evangelists, innovation, marketing, new ideas Leave a comment
Sage Marketing Quote
If you have always done it that way, it is probably wrong. –Charles Kettering, Engineer
“Save Forever”
A few years ago when I was clearing out my father’s business office, I came across a file folder marked “Save Forever.” Thinking that there were important family records, a list of what was in the safety deposit box, passwords to accounts, or other treasures, I eagerly opened the folder. Inside were print examples of fabulous […]
Posted in Change Management Also tagged advertising, brand, broadcast media, innovation, marketing, marketing discipline, New Media, novel, Old Spice, Old Spice Guy, radical, save forever, Strategy Leave a comment