Tag Archives: economic new normal

Wants vs Needs — A Business Update

In consumer marketing, companies have long capitalized on people’s willingness to stretch their definition of wants into the need category. ¬†We have lots of vernacular to show us that that this sort of thinking is widespread: “eat dessert first” “you deserve a break today” “retail therapy” “spoil yourself” “I need 500 cable channels to get […]

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