Tag Archives: employee incentives

Dig Deeper into your Target Audience’s Motivation

Whether you work in a B2B or a B2C company, it’s critical to understand who the target audience is and why they might purchase a product or service that your business offers. I’ve had numerous sessions with CEOs and clients who want to sell to “everyone!” ¬†Not only doesn’t “everyone” buy any product (even toothpaste, […]

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