Tag Archives: greenwashing

A Consumer Products Company Discourages Consumerism

Patagonia has recently launched a storefront on Ebay, encouraging consumers to decrease their consumption.  Huh? Why would a company that must meet profit objectives and shareholder demands encourage it’s most loyal customers not to buy?  In this case, Patagonia is putting it’s mission and values ahead of their growth and profit margin.  It’s a daring […]

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Sage Marketing Quote

Random Acts of Greenness aren’t enough (to achieve sustainability). –Joel Makower Chairman and Executive Editor, Greener World Media

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How Green Do We Need to Be?

Last week at the LOHAS Forum (Lifestyles of Health and Sustainability) in Boulder, CO, many thought leaders in the sustainability and green movements talked about trends in business and personal health and sustainability.  Rather than a pep rally, most speakers called each of us to task not to sit on our laurels. Here are some of the thought-provoking […]

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Sage Marketing Quote

On the topic of greenwashing: Doing less bad is not the same as doing good. —Joel Makower, Chairman & Executive Editor, Greener World Media from talk: “Is Being a LOHAS Business Good Enough?”  LOHAS Forum, 6/24/10

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