Tag Archives: Howard Schultz

Sage Marketing Quote

Customers don’t always know what they want.  The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it.  Once they tasted ours and experienced what we call “the third place”…a gathering place between home and work where they were treated with respect…they found […]

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Sage Marketing Quote

Care more than others think wise.  Risk more than others think safe.  Dream more than others think practical. Expect more than others think possible. –Howard Schultz,  CEO, Starbucks

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