Tag Archives: John Rooks

Brand Transparency Doesn’t Always = Honesty

In catching up with my reading, I ran across an article by John Rooks in LOHAS Journal, a printed companion piece to the LOHAS movement (Lifestyles of Health & Sustainability), printed once a year in the spring.  The timing was eerie.  I read Rooks’ article “Authenticating Real,” the same day that I received the annual report […]

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