Tag Archives: lessons from Cleopatra

Lessons from Cleopatra–Control Your Brand’s Narrative

I just finished reading the new biography “Cleopatra, A Life,” by Stacy Schiff.¬† I have to admit that nearly everything I thought about the woman (aka “brand”) relied on Shakespeare’s telling and Elizabeth Taylor’s portrayal.¬† According to Ms. Schiff, while Cleopatra’s “name is indelible, the image is blurry” for most of us. Richer than anyone […]

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