Tag Archives: LOHAS

Brand Transparency Doesn’t Always = Honesty

In catching up with my reading, I ran across an article by John Rooks in LOHAS Journal, a printed companion piece to the LOHAS movement (Lifestyles of Health & Sustainability), printed once a year in the spring.  The timing was eerie.  I read Rooks’ article “Authenticating Real,” the same day that I received the annual report […]

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Random Acts of Greenness

At the recent LOHAS Forum (Lifestyles of Health & Sustainability) in Boulder, CO last month, Joel Makower, Chairman & Executive Editor of Greener World Media warned us that “Random Acts of Greenness” aren’t going to be enough for a sustainable future.  As I was traveling this past week, I came out of my Colorado green […]

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Sage Marketing Quote

Random Acts of Greenness aren’t enough (to achieve sustainability). –Joel Makower Chairman and Executive Editor, Greener World Media

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How Green Do We Need to Be?

Last week at the LOHAS Forum (Lifestyles of Health and Sustainability) in Boulder, CO, many thought leaders in the sustainability and green movements talked about trends in business and personal health and sustainability.  Rather than a pep rally, most speakers called each of us to task not to sit on our laurels. Here are some of the thought-provoking […]

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