Tag Archives: market research

You are Not in your Target Market

…nor is anyone in your office your target audience.  You and your colleagues may buy your company’s product or service, may have used it for decades before working at the company, fit the demographic and psychographic profile, fit the average usage–but you are still not in your target market. Why not?  You and I and […]

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Mother-in-Law Marketing

I love my mother-in-law–I really do.  But I don’t like all mothers-in-law, or teen-aged sons or well-meaning friends when they whisper in the boss’s ear about what they think their son-in-law’s/spouse’s/friend’s marketing plan should be.  Has this ever happened to you?    Once when I worked for a very large company, I was called into the […]

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