Tag Archives: marketing discipline

“Save Forever”

A few years ago when I was clearing out my father’s business office, I came across a file folder marked “Save Forever.”  Thinking that there were important family records, a list of what was in the safety deposit box, passwords to accounts, or other treasures, I eagerly opened the folder.  Inside were print  examples of fabulous […]

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What you can learn from advertising

In a recent conversation with a potential client, the woman I was meeting with looked at my resume and asked me what I learned from advertising.  I hesitated, because this could have been a long, long answer.  Advertising was the foundation of my career.   I worked for my father’s agency, then went on to work […]

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