Tag Archives: marketing planning

Silver Bullet Marketing

  The Phrase Finder website defines “silver bullet” as “an action which cuts  through complexity and provides an immediate solution to a problem. The allusion is to a miraculous fix, otherwise portrayed as waving a magic wand.” Throughout my marketing career, I’ve heard bosses, clients and colleagues reference their wish for a marketing plan that […]

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Sage Marketing Quote

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work. […]

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Chaos is Expensive

It’s planning time for most of us.  This is the time of year when we all either plan our business or rationalize that we don’t need a plan.  One of the smartest business planners that I’ve encountered on the internet is Tim Berry.  His 9/28/10 post on his site: Bplan.comdealt with the issue of focusing on the business planning […]

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