Tag Archives: marketing quote

Sage Marketing Quote

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible. –A. Alfred Taubman,   American real estate developer and philanthropist

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Sage Marketing Quote

We’re obviously going to spend a lot in marketng because we think the product sells itself. –Jim Allchin,   former Microsoft executive

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Sage Marketing Quote

Business has only two functions:  marketing and innovation –Milan Kundera,  Czech Novelist, Playwritght and Poet

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Sage Marketing Quote

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. –Leo Burnett,  Pioneer American Advertising Executive

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Sage Marketing Quote

On the topic of greenwashing: Doing less bad is not the same as doing good. —Joel Makower, Chairman & Executive Editor, Greener World Media from talk: “Is Being a LOHAS Business Good Enough?”  LOHAS Forum, 6/24/10

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Sage Marketing Quote

Brand-ing is what you do with a hot piece of metal on the rear end of a cow.  —Neil McKenzie (Ed:  The goal is to build your brand, not branding)  from Your Brand Radio conversation 5/27/10

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Sage Marketing Quote

The definition of a business in not a product.   The definition of a business is a customer who is willing to give you money for something you have.  And the only reason that customer is going to give you money is because you solved some problem or offered them something that they don’t already have.  […]

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Sage Marketing Quote

No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway. — William Bernbach  Advertising legend, co-founder Doyle, Dane & Bernbach  

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