Tag Archives: marketing to achieve growth

The Only Way to Measure Marketing ROI

Someone asked me recently what ROI measures I use to evaluate marketing programs.  Of course there are lots of methods to choose from for different programs.  If you search for “marketing ROI,” you will get various explanations on how to measure what impact you got from a marketing spend. There are various formulas like: Incremental […]

Posted in Marketing | Also tagged , | Leave a comment