Tag Archives: marketing

Sage Marketing Quote

What do marketers need to know?  ‘It all comes back to you get what you pay for.’ Be wary of the cheap solution that yields quick and positive data but little true insight. –Advertising Age white paper: “Building Brands Online,” published 10/11/10 by Crain Communications, Inc.

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Sage Marketing Advice

 The greatest enemy of a good plan is the dream of a perfect plan. –Carl von Clausewitz

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Have you disappointed your Customer?

My husband and I attended three holiday events this weekend that featured lots of lights.  One was sponsored by my former employer, the Denver Botanic Gardens.  Usually, Blossoms of Light is more spectacular than the year before–employing artistry and creativity, and has at least one or two “Wow!” displays along the Gardens’ magical trail.  This year, the […]

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A Dog that Stays on the Porch Finds no Bones

I found this proverb while I was thinking about business planning, and it reminded me that I too, need to get off the porch and try new things for my business.  While it does happen, sitting on a porch waiting for new business to be delivered, wrapped in a bow, is not a sound business or marketing […]

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3 Marketing Lessons from “Black Monday”

If the Friday after Thanksgiving is “black Friday” for most retailers, then the Monday before Thanksgiving must be “black Monday” for food retailers.  Having just extricated myself from several markets whose crowds probably exceeded the buildings’ fire code, I realized that people who are in a hurry to get their Thanksgiving shopping done, are not […]

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Sage Marketing Quote

 A market is never saturated with a good product, but it is very quickly saturated with a bad one. –Henry Ford

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How Witnessing a Sacrificial Sheep Slaughter Made Me a Better Marketer

What’s the angle, you’re asking yourself?  Has Sage Advice Marketing Consulting been reading too many Copyblogger tips on provocative blog headlines? Actually, I just returned from a fabulous vacation in Central Asia where I did, in fact, witness a sacrificial sheep offering.  My husband and I had just celebrated my birthday with pieces of cake from a […]

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Sage Marketing Quote

You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it? –Noel Peebles

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Sage Marketing Quote

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. –Peter F. Drucker

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Sage Marketing Quote

 One of my grand theories is that, fundamentally, there’s only one source of innovation, and that’s pissed off people. –Tom Peters Management consultant and author of “In Search of Excellence”

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