Tag Archives: maximize brand value

Differentiation AND Relevance Maximize Brand Value

A while ago, I wrote a post about the necessity of a product or service being Cheaper, Better or Different, in order to be a successful brand: http://bit.ly/dVppWy By occupying one of these three points on a positioning triangle, the best-of-class brands occupy a different reason for being in a consumer’s mind.¬† WalMart is an […]

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