Instead of one-way interruption, Web Marketing is about delivering useful content at just the precise moment that a buyer needs it. –David Meerman Scott, author of “The New Rules of Marketing and PR”
Tag Archives: New Media
“Save Forever”
A few years ago when I was clearing out my father’s business office, I came across a file folder marked “Save Forever.” Thinking that there were important family records, a list of what was in the safety deposit box, passwords to accounts, or other treasures, I eagerly opened the folder. Inside were print examples of fabulous […]
Posted in Change Management Also tagged advertising, brand, broadcast media, change, innovation, marketing, marketing discipline, novel, Old Spice, Old Spice Guy, radical, save forever, Strategy Leave a comment
Turn Buyers into Brand Evangelists with New Media
“Build it and they will come” is wishful thinking…not a reliable marketing strategy. When not enough people know about your product, no amount of innovation can lift your sell-through. So how are savvy brands surviving the toughest economy in decades? Simple: they know how to turn one-time buyers into long-term brand evangelists. The Web doesn’t […]
Posted in New Media Also tagged brand, brand evangelists, conversation, marketing, marketing strategy, social media, social media workshop, target market Leave a comment
Build It and They Will Come… is wishful thinking, not a reliable marketing strategy
After a full year of tweeting (woo hoo!) under my belt, I realize that new media is like old media. If you stop communicating with your loyal users and potential audience, they move on. My definition of marketing is connecting people with products and services they want or need. If the connection goes dead, […]
Posted in brand, New Media Also tagged awareness, blogs, brand, conversation, marketing, marketing strategy, media, new products, social media, Strategy Leave a comment
Sorry, Charlie…the new media isn’t broadcast
Broadcast media was very effective in the days when products that had a mass appeal could afford to run commercials designed to reach large audience segments. It certainly helped that there were limited numbers of TV channels, only local newspapers and limited-wattage radio stations. As a culture, we shared stories at work the day after […]
Posted in New Media Also tagged advertising, broadcast media, communication, dialog, media, social media 1 Comment