Tag Archives: Patagonia

A Consumer Products Company Discourages Consumerism

Patagonia has recently launched a storefront on Ebay, encouraging consumers to decrease their consumption.  Huh? Why would a company that must meet profit objectives and shareholder demands encourage it’s most loyal customers not to buy?  In this case, Patagonia is putting it’s mission and values ahead of their growth and profit margin.  It’s a daring […]

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