Tag Archives: product differentiation

Differentiation AND Relevance Maximize Brand Value

A while ago, I wrote a post about the necessity of a product or service being Cheaper, Better or Different, in order to be a successful brand: http://bit.ly/dVppWy By occupying one of these three points on a positioning triangle, the best-of-class brands occupy a different reason for being in a consumer’s mind.  WalMart is an […]

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Sage Marketing Quote

No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway. — William Bernbach  Advertising legend, co-founder Doyle, Dane & Bernbach  

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