Tag Archives: product

When Is Marketing In Charge of Your Brand?

How is your business or category structured?  Is management in charge of goals and strategy, operations in charge of products, sales in charge of distribution and marketing on the back end–responsible for selling the brand to consumers based on all the decisions made by other departments? I was talking with someone in an industry that […]

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Sage Marketing Quote

We’re obviously going to spend a lot in marketng because we think the product sells itself. –Jim Allchin,   former Microsoft executive

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