Tag Archives: Seth Godin

Never Say Never

  When I started my solopreneurship a few years ago, my goal was to take the skills and experiences I’ve garnered from  a successful and diverse marketing career, and use those skills to solve my clients problems. The pause from corporate marketing responsibilities also gave me a chance to learn new ways of marketing that […]

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Sage Marketing Quote

If you wait until there is another case study in your industry, you will be too late. –Seth Godin, Marketing guru and author

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Sage Marketing Quote

Beginner’s luck is dramatically overrated. –Seth Godin, “Linchpin,” published by Portfolio, a member of Penguin Group (USA) Inc., 2010

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Ditch the Resume

With graduation season upon us, I’ve been trying to provide advice to a newly-minted MBA on preparing her resume in order to find a position in the natural products industry.  Then, while reading Seth Godin’s new book “Linchpin,” I realized that I had it all wrong.   In one of his many thought-provoking points, Godin says: […]

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