Tag Archives: social media

Sage Marketing Quote

The way you can understand all of the social media is as the creation of a new kind of public space. –Danah Boyd Social Media Researcher, Microsoft

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Sage Marketing Quote

This year more people will be engaged in peer-to-peer media than mass media. –Alex Bogusky on the panel “Future of Wellness,” at Natural Products Expo West 2011

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Walk Like an Egyptian

At the end of my undergraduate days, I had some time on my hands and decided to do one new, exciting thing every day.  I invited my friends to join me when they had time, and we discovered all sorts of unusual things about our university.  One highlight was contacting the carillonneur who played tunes on […]

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Turn Buyers into Brand Evangelists with New Media

“Build it and they will come” is wishful thinking…not a reliable marketing strategy.  When not enough people know about your product, no amount of innovation can lift your sell-through.  So how are savvy brands surviving the toughest economy in decades?  Simple: they know how to turn one-time buyers into long-term brand evangelists. The Web doesn’t […]

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Sage Marketing Quote

…the medium is the message Marshall McLuhan “Understanding Media: The Extensions of Man,” 1964

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Build It and They Will Come… is wishful thinking, not a reliable marketing strategy

  After a full year of tweeting (woo hoo!) under my belt, I realize that new media is like old media.  If you stop communicating with your loyal users and potential audience, they move on.  My definition of marketing is connecting people with products and services they want or need. If the connection goes dead, […]

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Sorry, Charlie…the new media isn’t broadcast

Broadcast media was very effective in the days when products that had a mass appeal could afford to run commercials designed to reach large audience segments.  It certainly helped that there were limited numbers of TV channels, only local newspapers and limited-wattage radio stations.  As a culture, we shared stories at work the day after […]

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