The way you can understand all of the social media is as the creation of a new kind of public space. –Danah Boyd Social Media Researcher, Microsoft
Tag Archives: social media
Sage Marketing Quote
Posted in Sage Marketing Quote Also tagged Danah Boyd, Microsoft, social media as public space Leave a comment
Sage Marketing Quote
This year more people will be engaged in peer-to-peer media than mass media. –Alex Bogusky on the panel “Future of Wellness,” at Natural Products Expo West 2011
Posted in Sage Marketing Quote Also tagged Alex Bogusky, mass media, Natural Products Expo West 2011, peer-to-peer media Leave a comment
Walk Like an Egyptian
At the end of my undergraduate days, I had some time on my hands and decided to do one new, exciting thing every day. I invited my friends to join me when they had time, and we discovered all sorts of unusual things about our university. One highlight was contacting the carillonneur who played tunes on [...]
Posted in Uncategorized Also tagged bloggers, carillon, carillonnerur, King Tut, marketing, new thinking, walk like an Egyptian 4 Comments
Turn Buyers into Brand Evangelists with New Media
“Build it and they will come” is wishful thinking…not a reliable marketing strategy. When not enough people know about your product, no amount of innovation can lift your sell-through. So how are savvy brands surviving the toughest economy in decades? Simple: they know how to turn one-time buyers into long-term brand evangelists. The Web doesn’t [...]
Posted in New Media Also tagged brand, brand evangelists, conversation, marketing, marketing strategy, New Media, social media workshop, target market Leave a comment
Build It and They Will Come… is wishful thinking, not a reliable marketing strategy
After a full year of tweeting (woo hoo!) under my belt, I realize that new media is like old media. If you stop communicating with your loyal users and potential audience, they move on. My definition of marketing is connecting people with products and services they want or need. If the connection goes dead, [...]
Posted in brand, New Media Also tagged awareness, blogs, brand, conversation, marketing, marketing strategy, media, New Media, new products, Strategy Leave a comment
Sorry, Charlie…the new media isn’t broadcast
Broadcast media was very effective in the days when products that had a mass appeal could afford to run commercials designed to reach large audience segments. It certainly helped that there were limited numbers of TV channels, only local newspapers and limited-wattage radio stations. As a culture, we shared stories at work the day after [...]
Posted in New Media Also tagged advertising, broadcast media, communication, dialog, media, New Media 1 Comment