Tag Archives: Stacy Schiff

Lessons from Cleopatra–Control Your Brand’s Narrative

I just finished reading the new biography “Cleopatra, A Life,” by Stacy Schiff.  I have to admit that nearly everything I thought about the woman (aka “brand”) relied on Shakespeare’s telling and Elizabeth Taylor’s portrayal.  According to Ms. Schiff, while Cleopatra’s “name is indelible, the image is blurry” for most of us. Richer than anyone […]

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