Tag Archives: target market

How Witnessing a Sacrificial Sheep Slaughter Made Me a Better Marketer

What’s the angle, you’re asking yourself?  Has Sage Advice Marketing Consulting been reading too many Copyblogger tips on provocative blog headlines? Actually, I just returned from a fabulous vacation in Central Asia where I did, in fact, witness a sacrificial sheep offering.  My husband and I had just celebrated my birthday with pieces of cake from a […]

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You are Not in your Target Market

…nor is anyone in your office your target audience.  You and your colleagues may buy your company’s product or service, may have used it for decades before working at the company, fit the demographic and psychographic profile, fit the average usage–but you are still not in your target market. Why not?  You and I and […]

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Turn Buyers into Brand Evangelists with New Media

“Build it and they will come” is wishful thinking…not a reliable marketing strategy.  When not enough people know about your product, no amount of innovation can lift your sell-through.  So how are savvy brands surviving the toughest economy in decades?  Simple: they know how to turn one-time buyers into long-term brand evangelists. The Web doesn’t […]

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Mother-in-Law Marketing

I love my mother-in-law–I really do.  But I don’t like all mothers-in-law, or teen-aged sons or well-meaning friends when they whisper in the boss’s ear about what they think their son-in-law’s/spouse’s/friend’s marketing plan should be.  Has this ever happened to you?    Once when I worked for a very large company, I was called into the […]

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