Tag Archives: target segment

Dig Deeper into your Target Audience’s Motivation

Whether you work in a B2B or a B2C company, it’s critical to understand who the target audience is and why they might purchase a product or service that your business offers. I’ve had numerous sessions with CEOs and clients who want to sell to “everyone!”  Not only doesn’t “everyone” buy any product (even toothpaste, […]

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Mother-in-Law Marketing

I love my mother-in-law–I really do.  But I don’t like all mothers-in-law, or teen-aged sons or well-meaning friends when they whisper in the boss’s ear about what they think their son-in-law’s/spouse’s/friend’s marketing plan should be.  Has this ever happened to you?    Once when I worked for a very large company, I was called into the […]

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