Tag Archives: tomatillo

White Girl Salsa: Differentiated Brand=Potential Success

What the world doesn’t need is another salsa brand.  If you’ve browsed your local market lately, you’ll see plenty of offerings from small-batch salsa companies to large corporate manufacturers.  A friend of mine told me that recently in a business launch session, a retail buyer told her “whatever you do, don’t bring me another salsa!” But there […]

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