In consumer marketing, companies have long capitalized on people’s willingness to stretch their definition of wants into the need category. We have lots of vernacular to show us that that this sort of thinking is widespread: “eat dessert first” “you deserve a break today” “retail therapy” “spoil yourself” “I need 500 cable channels to get […]
Tag Archives: wants versus needs
Wants vs Needs — A Business Update
Posted in Marketing Also tagged coulds versus wants, Danny Brown, economic new normal, retail therapy Leave a comment